Ulom Ray — UX Design & Audit
A non-profit platform dedicated to enriching Arabic scientific content. The work spanned multiple touchpoints—from initial wireframing and visual identity to conducting a rigorous 13-page heuristic audit on the live product.
Responsive Web
UX Audit
UI/UX Designer
#Non-Profit
PROJECT DETAILS
The core objective of Ulom Ray was to build an accessible, user-friendly hub for researchers and readers. Key business requirements included a seamless registration process, an engaging daily newsletter system, and an intuitive article-reading experience.
The platform's foundation was laid out through a comprehensive Site Map. For the primary Landing Page, a strategic wireframe was constructed to guide the user journey.
Additionally, low-fidelity wireframes were mapped for critical backend processes, such as the Article Creation flow for authors.
A Mood Board was developed to establish a trustworthy visual identity, utilizing deep blues and clean typography to reduce cognitive load during long reading sessions.
High-Fidelity Delivery include:
A fully responsive Landing Page.
Engaging 404 Error pages.
Transactional email templates.
A clear design form template for applying for an opportunity
After the initial version of the platform was launched, a gap was identified between the design intent and the technical implementation. To resolve this, a systematic Heuristic Evaluation was conducted across 13 live pages.
Instead of merely pointing out errors, the audit provided prioritized, developer-ready recommendations for each issue, ensuring the engineering team could systematically resolve the usability gaps and improve the overall platform metrics.
